Equality consultant – how can I help you?

Do you want to improve equality and diversity in your organization? Equality and diversity are profitable and create a better working environment and better service for your customers. Becoming more equal and diverse will increase your creativity and make you more innovative.

We see a lot of attempts to work with equality and diversity that won’t result in any real change. Maybe there is a lack of goals and evaluation in the process. Maybe there is a resistance towards diversity and equality within the organization. Maybe you have a good strategy but you don’t know how to use it in a good way, and it ends up on a shelf doing no good.

I work with equality, diversity and statistics in a way that makes it easily accessible, educational and fun. When I develop an action plan it will always be based on your situation and needs, and you will know how to use it to reach your goals.

Below are some examples of services I provide. They will of course be adjusted to the needs and wishes that you and your organization have. My services are available in Swedish and English.


In my lectures and workshops, my goal is eye opening experiences and insights. It’s important that it’s clear to the participants how the subject is relevant to them and what they do. I believe in experience based learning. Some examples of subjects in which I arrange trainings:

Member recruitment and inclusion. As process manager for the independent publishing house Trinambai, I lead workshops on member recruitment in NGOs. How can your organization work to recruit, activate and keep members? Successful member recruitment needs to be systematic and inclusive. Are there potential members who could be of interest for you, but who you don’t reach? How can you make different groups of people feel welcome, and as a consequence attract more new members?

How can we understand and use statistics? We are surrounded by statistics. We see it in policy documents, newspaper articles, commercials, political propaganda, and many other situations. What do these statistics say, and what do they not say? How can we use statistics – which is a really powerful and useful tool for understanding the world – without being mislead by it? We all know that statistics can be used to mislead or manipulate, but still it’s hard to know how to ask the right questions. I present examples of how statistics are used in good and bad ways, and provide you with practical, easy to use tools to look at statistics with a critical eye and avoid some common mistakes.

Equality Journey

What is the situation with equality in your organization? Equality Journey is a guide, a hands on tool, to develop equality. We make a bottom up analysis that starts with your overall quality standards, and produce an action plan. The tool is easy for you to use, and working with it doesn’t require you to have any previous experience in equality work. We use interactive workshops, lectures and coaching as methods to produce the action plan together with you.

The development of the tool started in 2012, when I and Medida worked together with a client. We realized how much a hands on approach to work with equality is needed. The tool we produced then has since been developed and became Equality Journey. The Equality Journey team now has members in Sweden, Finland and Spain. We have long and extensive experience on equality analysis, and on training teams in equality work, in different kinds of organizations and situations.

For inspiration and food for thought, please visit the Equality Journey blog.


I conduct mappings and analyses of statistics from an equality perspective. Do you want to make a survey to collect data and get information? I can help you with that. I also take care of the important part that takes place after you have got your data. How can we work with and understand statistics about equality? What does it say? How can we analyse it to learn about causes and consequenses? To make an actual plan to create change, having good data about the situation is not enough. We also need to know how to interpret it.

To get a complete understanding of (in)equality, we need to look at other grounds for discrimination than gender, for example ethnicity, age, disability, and sexual orientation. That’s important in order to not forget about certain groups of people in the analysis. How different grounds for discrimination are connected and overlap each other is called intersectionality. In my analyses, the intersectional perspective is a matter of course.

Statistics projects I have been working on for clients include an intersectional analysis of causes and consequenses from the cradle to the grave, a mapping of writings about racism and homophobia in official documents, and an analysis of the results of a survey sent to women’s shelters.

About me

I’m located in Helsingborg, Sweden, and provide lectures, workshops and analyses for NGOs, corporations, municipalities, and others. From a young age, I have been an active member in NGOs like the Mälardalen Student Union, the Swedish Organization för Sexuality Education (RFSU), Save the Children, and the Swedish Sports Diving Federation (SSDF, by whom I’m a certified freediving instructor). I sincerely believe that NGOs have a great power to build democracy and make people come together and develop interests and ideas.

From my involvement with NGOs, I picked up interactive workshops as an educational method. I have worked with workshops in many different situations: from teaching unaccompanied minors about news and media, to teaching activists to crochet uteri as part of a campaign to raise money. The interactive nature of workshops provides a good opportunity for learning.

Educating about statistics is also something I love doing. Statistics is a powerful and important tool that gives us information about the world. Those who can manipulate statistics can pretty much control how we view things. For democratic reasons, to be able to make informed choices, we need to have a knowledge of how statistics work and what common manipulations and falacies we should look our for in news, commercials, social media, and other places. I’m constantly developing methods to make statistics easily accessible and interesting.

I have a Bachelor’s degree from the Behavioral Sciences Program at Mälardalen University, and a Master’s degree in sociology from Lund University. My degree also includes statistics, psychology, education, communication methods, gender studies, evaluation, and qualitative and quantitative methodology.

I’m a board member of Mångfaldsföretagarna: the Swedish organisation for entrepreneurs specialized in diversity and equality.