Equality and statistics – how can I help you?

Do you want to improve equality and diversity in your organisation? One part of working with equality is to find a good way to measure it. How do you measure equality? Finding good indicators and ways to measure is crucial both for identifying where you are now and for following up the effects of your equality work.

Below are some examples of services I provide. They will of course be adjusted to the needs and wishes that you and your organization have. My services are available in Swedish and English.


I conduct mappings and analyses of statistics from an equality perspective. Do you want to make a survey to collect data? I can help you with that. I also take care of the important parts that take place after you have got your data. How can we work with and understand statistics about equality? What does it say? How can we analyse it to learn about causes and consequenses? To make an actual plan to create change, having good data about the situation is not enough. We also need to know how to interpret it.

To get a complete understanding of (in)equality, we need to look at other grounds for discrimination than gender, for example ethnicity, age, disability, and sexual orientation. It’s important in order to not forget about certain groups of people in the analysis. How different grounds for discrimination are connected and overlap each other is called intersectionality. In my analyses, the intersectional perspective is a matter of course.

Statistics projects I have been working on for clients include:
– An intersectional analysis of causes and consequenses of (in)equality from the cradle to the grave (Region Halland)
– A mapping of writings about racism and homophobia in official documents (Forum för levande historia)
– An analysis of the results of a survey sent to participants in trainings about sexual and reproductive health and rights (RFSU)
– A study where qualitative and quantitative methods were used to analyse identities and perspectives related to next of kin (RSMH).

I’m also highly experienced in qualitative methods. Sometimes a survey or observational study doesn’t answer the questions we have. We want something else. In these cases, qualitative interviews or text analysis might be the answer. I work with the entire process, from designing the qualitative study to collecting the data, and analysing and presenting the results. One example of a project where I used qualitative methods is the report Verksamheten genom skärmen (Activities through the screen), about how NGOs made changes to their activities and learned how to use digital tools during the covid pandemic. To make this analysis, I interviewed employees and activists from different NGOs.


In my lectures and workshops, my goal is eye opening experiences and insights. It’s important that it’s clear to the participants how the subject is relevant to them and what they do. I believe in experience based learning. 

We are surrounded by statistics. We see it in policy documents, newspaper articles, commercials, political propaganda, and many other situations. What do these statistics say, and what do they not say? How can we use statistics – which is a really powerful and useful tool for understanding the world – without being mislead by it? We all know that statistics can be used to mislead or manipulate, but it’s still hard to know how to ask the right questions. In my statistic trainings I present examples of how statistics are used in good and bad ways, and provide you with practical, easy to use tools to look at statistics with a critical eye and avoid some common mistakes.

Equality Journey

What is the situation with equality in your organization? Equality Journey is a guide, a hands on tool, to develop equality. We make a bottom up analysis that starts with your overall quality standards, and produce an action plan. The tool is easy for you to use, and working with it doesn’t require you to have any previous experience in equality work. We use interactive workshops, lectures and coaching as methods to produce the action plan together with you.

The development of the tool started in 2012, when Medida and I worked together with a client. We realized how much a hands on approach to work with equality is needed. The tool we produced then has since been developed and become Equality Journey. The Equality Journey team now has members in Sweden, Finland and Spain. We have long and extensive experience on equality analysis, and on training teams in equality work, in different kinds of organizations and situations.

For inspiration and food for thought, please visit the Equality Journey blog.

About me

I have a Bachelor’s degree from the Behavioral Sciences Program at Mälardalen University, and a Master’s degree in sociology from Lund University. I’m also a statistician, and my bachelor’s thesis in statistics is about how well Swedish municipalities reach the Sustainable Development Goals in Agenda 2030. My degree also includes psychology, education, communication methods, gender studies, evaluation, and qualitative and quantitative methods. My main interest is in data analysis and working with data in general. How can we use data to improve equality in our organisation? How can we interpret data?

Statistics is a powerful and important tool that gives us information about the world. Those who can manipulate statistics can pretty much control how we view things. For democratic reasons, to be able to make informed choices, we need to have a knowledge on how statistics work and what common manipulations and falacies we should look our for in news, commercials, social media, and other places. I’m constantly developing methods to make statistics easily accessible and interesting, and I love giving lectures on statistics.

I’m located in southern Sweden, and I provide analyses, lectures and workshops for NGOs, corporations, municipalities, and others.


The main reason I do what I do is because I want to make the world a better place. Therefore, social, ecological and economic sustainability are important values for me in my business.