Equality and statistics – how can I help you?

Do you want to improve equality and diversity in your organization? Equality and diversity are profitable and create a better working environment and better service for your customers. Becoming more equal and diverse will increase your creativity and make you more innovative.

One part of working with equality is to find a good way to measure it. How do you measure equality? Finding good indicators and ways to measure is crucial both for identifying where you are now and for following up the effects of your equality work.

I work with equality, diversity and statistics in a way that makes it easily accessible, educational and fun.

Below are some examples of services I provide. They will of course be adjusted to the needs and wishes that you and your organization have. My services are available in Swedish and English.


I conduct mappings and analyses of statistics from an equality perspective. Do you want to make a survey to collect data? I can help you with that. I also take care of the important parts that take place after you have got your data. How can we work with and understand statistics about equality? What does it say? How can we analyse it to learn about causes and consequenses? To make an actual plan to create change, having good data about the situation is not enough. We also need to know how to interpret it.

Statistics is also a crucial part of artificial intelligence. If the data that the system is based on has a bias, it will result in algorithms that discriminate. Because of this, it’s important to analyze your data from an equality perspective before you use it. I can help you with this analysis.

To get a complete understanding of (in)equality, we need to look at other grounds for discrimination than gender, for example ethnicity, age, disability, and sexual orientation. It’s important in order to not forget about certain groups of people in the analysis. How different grounds for discrimination are connected and overlap each other is called intersectionality. In my analyses, the intersectional perspective is a matter of course.

Statistics projects I have been working on for clients include an intersectional analysis of causes and consequenses from the cradle to the grave, a mapping of writings about racism and homophobia in official documents, and an analysis of the results of a survey sent to women’s shelters.


In my lectures and workshops, my goal is eye opening experiences and insights. It’s important that it’s clear to the participants how the subject is relevant to them and what they do. I believe in experience based learning. 

We are surrounded by statistics. We see it in policy documents, newspaper articles, commercials, political propaganda, and many other situations. What do these statistics say, and what do they not say? How can we use statistics – which is a really powerful and useful tool for understanding the world – without being mislead by it? We all know that statistics can be used to mislead or manipulate, but it’s still hard to know how to ask the right questions. In my statistic trainings I present examples of how statistics are used in good and bad ways, and provide you with practical, easy to use tools to look at statistics with a critical eye and avoid some common mistakes.

Equality Journey

What is the situation with equality in your organization? Equality Journey is a guide, a hands on tool, to develop equality. We make a bottom up analysis that starts with your overall quality standards, and produce an action plan. The tool is easy for you to use, and working with it doesn’t require you to have any previous experience in equality work. We use interactive workshops, lectures and coaching as methods to produce the action plan together with you.

The development of the tool started in 2012, when Medida and I worked together with a client. We realized how much a hands on approach to work with equality is needed. The tool we produced then has since been developed and become Equality Journey. The Equality Journey team now has members in Sweden, Finland and Spain. We have long and extensive experience on equality analysis, and on training teams in equality work, in different kinds of organizations and situations.

For inspiration and food for thought, please visit the Equality Journey blog.

About me

Educating about statistics is something I love doing. Statistics is a powerful and important tool that gives us information about the world. Those who can manipulate statistics can pretty much control how we view things. For democratic reasons, to be able to make informed choices, we need to have a knowledge on how statistics work and what common manipulations and falacies we should look our for in news, commercials, social media, and other places. I’m constantly developing methods to make statistics easily accessible and interesting.

I have a Bachelor’s degree from the Behavioral Sciences Program at Mälardalen University, and a Master’s degree in sociology from Lund University. My degree also includes statistics, psychology, education, communication methods, gender studies, evaluation, and qualitative and quantitative methods.

I’m located in southern Sweden, and I provide lectures, workshops and analyses for NGOs, corporations, municipalities, and others. From a young age, I have been an active member in NGOs like the Mälardalen Student Union, the Swedish Organization för Sexuality Education (RFSU), Save the Children, and the Swedish Sports Diving Federation (SSDF, by whom I’m a certified freediving instructor).

From my involvement with NGOs, I picked up interactive workshops as an educational method. I have worked with workshops in many different situations: from teaching unaccompanied minors about news and media, to teaching activists to crochet uteri as part of a campaign to raise money. The interactive nature of workshops provides a good opportunity for learning.


The main reason I do what I do is because I want to make the world a better place. Therefore, social, ecological and economic sustainability are important values for me in my business.